Still thinking of going mobile? Maybe it’s time to do something about it! Consider this, the worldwide smartphone applications market grew more than $2.2 billion dollars within the first six months of 2010 (this according to http://www.research2guidance.com).
Eric Peterson has released a new whitepaper (sponsored by OpinionLab), titled The Mobile Measurement Framework: Making Sense of Your Mobile Efforts in the Context of Your Business. The result of the whitepaper is a rich set of key performance indicators focused on user experience, interaction, engagement, and costs that can be applied to mobile sites, mobile applications, and traditional web sites easily, effectively, and inexpensively. I had a chance to catch up with Eric to get his insight on his Mobile Framework. (more…)
(UPDATED) AT&T is replacing its $29.99 per moth unlimited data plan, popular with iPhone and iPad users, with $15 (200MB) and $25 (2G) plans. While a reported 95% of mobile users do not currently exceed the 2G limit, increased use of new video and music in the cloud applications could lead to additional charges.
Unlimited mobile data has long been considered an unsustainable model by some analysts, and it is believed that other cell services will also set limits. That’s not good news for a growing list of companies delivering data heavy music services like downloads and video or music streaming to smartphones.
Google’s Android mobile operating system continued to shake up the U.S. mobile phone market in the first quarter of 2010, moving past Apple to take the number-two position among smartphone operating systems, according to The NPD Group. Based on sales last quarter the Android moved into second position at 28% behind RIM Blackberry at 36% and ahead of Apple iPhone at 21%. (more…)
Now that the Digital Economy Bill is now the Digital Economy Act – a piece of legislation that has been bitterly opposed by many – a report in today’s Guardian says that the likelihood for innocent people to be accused of illegal file downloading has greatly increased because of this new law.
Verizon and Apple both, made big gains on Wall Street as highly substantial rumors were being made of Verizon finally getting support for the iPhone. WSJ.com has cited unnamed sources, though they seem positive that their information is accurate. Before going further, it should be noted that neither Apple, Verizon, or the manufacturers of the supposed Verizon iPhone, Pegatron, have made official statements.
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The battle for smartphone domination is heating up, and along with fighting for consumer dollars, the battle will also take place in a courtroom. Apple brought a lawsuit against HTC for violating many of it’s patents, all of which are in regards to smartphone tech. Now, HTC has responded to the lawsuit by issuing a press release, stating they won’t back down against Apple.
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With all of the press in the gadget and Internet marketing world last week around the introduction of the Google Nexus One smart phone you would think that there would be a rush to buy them. Appears that is not the case, at least not initially. My theory is that while there was all kind of chatter amongst the industry, they would be the most likely to buy one but they are not going to commit to a new phone and platform if they are already an iPhone user. Oh, and the VAST majority of people simply don’t run out and buy everything that is launched.
You don’t have to look very far, especially in the online space, to find a disgruntled AT&T wireless customer. If you would like to increase your likelihood of finding a seething AT&T wireless customer just ask around in New York and San Francisco for iPhone users. This, in and of itself, is not news. As a result though, AT&T faces reputation issues that are extending beyond the initial complaints about service. As the company struggles to maintain some positive buzz it is running headlong into the ‘perception is reality’ of today’s world.
