Augmented Reality is a technology that has been around that you only see in the movies.  The applications is about layering onto a live view from a camera.  In other words where computer graphics objects are blended into real footage in real time. In this case a camera phone, similar to what you see on a HUD (heads up display).

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The Orchard has entered into a marketing and licensing partnership with Chinese mobile infrastructure and services provider, ZTEMT.  Utilizing The Orchard’s top one hundred thousand songs, ZTEMT will program an English language genre section of China Telecom’s newly updated iMusic.  According to The Orchard, this deal makes them the first international digital music distributor to introduce such a large selection of western music to China’s 388 million net and mobile users.

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