Free Nationwide WiFi Coming Sooner Then You May Think


Taylor Pratt By: Taylor Pratt

The FCC will vote on a plan this month that would bring free WiFi nationwide, according to a Reuters. Although strongly opposed by the cell phone industry, the plan calls to auction public airwaves with a mandate that the winning bidder set aside some for free Internet nationwide.

You might think this is a no-brainer, but it isn’t all cupcakes and puppies.

Free WiFi Pros

  • Free nationwide Internet access (obviously).
  • With the lack of competition, Internet prices are continuing to rise. This would force Internet providers to lower prices to stay competitive.
  • Internet speed would most likely be mid-level DSL speed (with the ability to upgrade for a fee). Don’t forget, people are still paying for dial-up out there (how do they survive?!).
  • The FCC’s office of engineering and technology says there would be no significant interference with other airwaves.

Free WiFi Cons

  • The winning WiFi bidder would most likely incorporate some type of advertising platform into the WiFi service.
  • T-Mobile believes that the free WiFi would lead to interference with the adjacent spectrum (even though the FCC’s engineers say it shouldn’t).
  • Pornography and other offensive content will be blocked (yep, people are upset about that).

I haven’t heard anything about how they plan to secure the public WiFi.

What are your thoughts on free nationwide WiFi? It seems inevitable.

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About The Author

Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency. Taylor is a guest author on Marketing Pilgrim.

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