CTIA Wireless 2007 – there’s no doubt about it, content is still king… however, simplicity and ease of use are indeed “the killer app”.
That was the message presented in sessions, demonstrations, panel discussions, and meetings at North America’s recent wireless industry convention.
Some of the key impressions I took away from the event include the following:
- mobile content is king and the industry (and users) are craving more mobile content – in particular entertainment.
- Application developers have plenty of opportunities, although the competition is brisk. Simple to use, intuitive applications are what people want. Make it functional, entertaining, useful, and simple.
- Location-based services and applications are hot and in demand. Think about it, there were more than 340 entries in this year’s North American LBS Challenge. Looking to get your LBS app on a device? Think social networking, community building, entertainment, and gaming… these appear to be the LBS services that are of greatest interest (to carriers and end users)
- GPS-enabled devices are coming on strong.
- Developing applications for a variety of handsets, operating systems, and languages is still a challenge. It’s still quite amazing to see many applications that have been created to run solely on one application or even one device.